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Founder Statement · Est. 2007

An agency built by a casting director, for casting directors.

After ten years casting on the production floors of Barcelona, I was tired of agencies that sold numbers instead of people. I opened Fashion Model BCN in 2007 with a small selection of faces I had worked with personally, and a promise I still keep: every name on this roster has been seen, vetted, and chosen by a casting director — not by a database upload.

Carla Vidal Founder & Casting Director
Carla Vidal reviewing talent polaroids in her early Barcelona studio, late 1990s
Origin Story

How a casting director's frustration with volume-over-quality led to a 480-talent boutique in Eixample.

Carla Vidal spent the late nineties and early two-thousands on the production floors of Barcelona, casting editorial and commercial campaigns from the inside. She watched the city's agency landscape drift toward scale — more faces, faster bookings, less attention paid to the individual behind the look.

In 2007 she left casting direction to open her own house on Carrer de València. The brief was simple: curation over volume, a 3-stage selection process, and a roster only a casting director would sign off on. Today, only 8% of applicants are accepted — and the agency still books inside the same Eixample building it moved into that first year.

Explore our services
Credentials

Four credentials that establish the agency as Barcelona's definitive fashion talent partner.

  1. 01

    Official Barcelona Fashion Week Supplier

    Selected talent supplier for Barcelona Fashion Week editions 2018, 2019, 2022, 2023, and 2024 — the only Barcelona-based boutique agency to hold the contract for five consecutive seasons.

  2. 02

    Vogue España, 2022

    Featured in Vogue España's 2022 "Agencies to Watch in Catalonia" roundup — cited for editorial rigor and a curation model that rejects the volume-led casting playbook.

  3. 03

    ModaSpain Excellence Awards

    Winner of the ModaSpain Talent Agency Excellence Award in 2021 and 2023 — awarded for client retention, talent welfare standards, and campaign outcomes.

  4. 04

    140+ Brand Roster

    Placed talent in campaigns for 140+ brands including Desigual, Mango, Tous, Balenciaga, and Zara — across editorial, runway, and commercial formats since 2007.

The Studio

A 320 m² studio on Carrer de València with two lighting setups and a 49-person team behind every booking.

Our headquarters occupies a 320 m² studio space in the heart of Eixample, two blocks from Passeig de Gràcia. Two full in-house lighting setups allow test shoots, comp cards, and last-minute castings to happen on-site — a workflow our clients describe as the fastest they have worked with in Spain.

The permanent team is eleven full-time staff: casting directors, account leads, and a talent manager. They are supported by a roster of 38 freelance stylists, makeup artists, and chaperones — the production infrastructure behind every booking we confirm.

11
Full-time staff
38
Freelance stylists, MUAs & chaperones
60+
Combined years of casting experience
Fashion Model BCN's 320 m² studio on Carrer de València, Eixample, with two professional lighting setups
By the Numbers

Seventeen years of work, told in four numbers.

480+ Talent on roster Vetted through a 3-stage selection process. 8% acceptance rate.
12,000+ Completed bookings Across editorial, runway, and commercial campaigns since 2007.
92% Client retention Year-over-year client retention as of 2024.
34% Inquiry → Contract Booking conversion — double the 16% industry benchmark.
Licensing & Press

Licensed, awarded, and on the editorial record since 2007.

  • 01

    Generalitat de Catalunya — Professional Talent Representation License

    Fashion Model BCN S.L. holds full licensing under the Generalitat de Catalunya as a professional talent representation agency. License documentation available on written request to our casting desk.

  • 02

    ModaSpain Talent Agency Excellence Awards — 2021 & 2023

    Two-time winner of the ModaSpain Talent Agency Excellence Award, recognized for client retention, casting rigor, and talent welfare standards across the Spanish market.

  • 03

    Vogue España — Agencies to Watch in Catalonia, 2022

    Featured in Vogue España's 2022 roundup of the most consequential modeling agencies operating in Catalonia, in the company of Spain's most established talent houses.